It says what to do,
and then gets out of the way.
Every tag reads TAP TO TIP. That label is doing real work: field experiments on charitable giving found an explicit ask raises giving 45–69% over simply being present. An unlabelled tag is a sticker.
Everything else is deliberately quiet. No slogan, no cartoon, no guilt, no QR code the size of a coaster. It's your car.
The boring details, since they're the ones that matter in a car.
- In the box
- 1 dash tag, 1 headrest tag — snap-on mounts
- Material
- Matte, glare-free face. Reads in sun and at night
- Chip
- NTAG213 — works with every phone made since 2017
- Power
- None. No battery, no charging, no pairing
- Removal
- Snaps off the mount. Under five seconds
- Weather
- Rated for a car that sits in the sun and the snow
- Cost to you
- $0.00, including postage
Why two, and not one
Because riders sit in two places. Back-seat passengers spend the whole ride looking at a headrest. Front-seat riders never see it — the dash is their whole view. One tag for each means whoever gets in, a TAP TO TIP is already in their line of sight.
Each tag reports separately, so after a couple of weeks your dashboard tells you which one earns and which one is decoration. Move the dead one. That's a decision you get to make with numbers instead of a hunch.
We'll post them today.
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